#MagandangMorenx: Embracing Our Natural Beauty

Written by: Carla De Guzman/Thursday, Nov 16, 2017 03:36 PM

“Kutis mayaman” (or skin like a rich person's) is the popular tagline of a glutathione brand in the Philippines. 

For a tropical country where the sun shines almost 24/7, whitening products take up huge spaces on our pharmacy shelves. 

In a market research survey conducted in 2004, one in two Filipina women admit to using skin whitening products. It’s a mentality that has deep roots in colonialism, and it’s time to stop. 

Having brown skin hasn’t always been seen as beautiful, and Fil-Am model Asia Jackson sought to change that with #MagandangMorenx, an online hashtag that showcases the best and most beautiful of morenas. Here are some of our favorites!









Share your thoughts about the #MagandangMorenx campaign below!



About Carla De Guzman
Carla de Guzman is the author of self-published books Cities, Marry Me Charlotte B! and We Go Together. She loves to travel, coming home to her dog Kimchi and spending her weekends having dinner with her crazy family by day. By night, she’s writer and an artist, spending her midnights at her desk. Follow her on Instagram (@somemidnights) for more!


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